April 2nd is World Autism Awareness Day. This blue is someone else's world.
Good evening, I'm Marie, a staff member at HERALBONY.
April 2nd is World Autism Awareness Day.
This year, with the message "This blue is also someone's world," we are launching the "Beyond Blue Project," starting with "blue" art, the symbolic color of World Autism Awareness Day.
>Special Site | Beyond Blue Project
> Online Store here
This blue is also someone's world. "Blue" art shines brightly across Tokyo.
All the art here is created by artists with disabilities.
The blue of the sky, the blue of the sea, the blue reflected in someone's eyes. Just as there are as many shades of "blue" as there are perspectives and artists, this world overflows with diverse sensibilities.
We are dyeing Tokyo with art painted in "blue," the symbolic color of Autism Awareness Day. Because it is our differences that will repaint the world.
Azabudai Hills, Tokyo Metro, and about 50 digital signages across Tokyo. "Blue" art by Heralbony's contracted artists is spreading throughout Tokyo. Follow these unique works, each imbued with its own sensibility, and encounter someone else's worldview beyond the differences.
Period: March 30th - April 12th
Main Venue:
Azabudai Hills
(1-3-1 Azabudai, Minato-ku, Tokyo 106-0041)
OOH Placement:
Azabudai Hills Kamiyacho Station Square
Azabudai Hills Central Walk Board
Azabudai Hills Roppongi-itchome Station Underpass Wall
Tokyo Metro Station Posters
Approximately 50 digital street visions in Tokyo owned by LIVE BOARD (April 2nd - April 15th)
>Special Site | Beyond Blue Project
Art Cruise will be held at the main venue, Azabudai Hills.
We will be conducting guided tours, introducing the background and concept of the artworks, as we巡 "blue" art displayed throughout Azabudai Hills.
Even with the same "blue," the perception changes entirely depending on each individual's sensibility. Midori Kudo's artwork, resembling a pointillist sea, and Seitaro Takeuchi's world where jellyfish drift... By walking through the exhibition while learning about the background of the artworks and the artists' stories, you can experience the moment when "differences" transform into richness.
Date and Time: April 2, 2026 (Thursday) 11:00-11:30 (scheduled) *Sign language interpretation available
Location: Within Azabudai Hills facility
Participation Fee: Free / No advance registration required
Meeting Point: Azabudai Hills "Ekimae Hiroba" (Garden Plaza A, B1F)
*No advance registration is required. Please gather directly at the meeting point.
*In case of a large number of participants, we may close registration once capacity is reached.
*Media coverage is expected on the day of the event. Your participation may be featured in media. We kindly request participants to cooperate with photo and video shooting. Please register with this in mind.
The day Tokyo Tower turns "blue" - A talk event will be held featuring artists
HERALBONY will participate in the "Tokyo Tower Light It Up Blue" event hosted by the Ministry of Health, Labour and Welfare and the Autism Society Japan, and will hold a talk show with Sesame Street at the lighting ceremony on April 2nd.
[SESAME STREET × HERALBONY Talk Show]
Sesame Street features an autistic character named Julia. Together with Sesame Street, which continuously sends inclusive messages that embrace differences, we will discuss the theme "There is not only one way to see the world," exploring how different sensibilities enrich the world, and how art helps share, connect, and appreciate these perspectives.
Date and Time: April 2, 2026 (Thursday) 18:00 - 18:30 (scheduled)
Venue: Next to the main entrance of Tokyo Tower (4-2-8 Shiba-koen, Minato-ku, Tokyo)
Organizers: Ministry of Health, Labour and Welfare / Autism Society Japan
Speakers: Sesame Street (Elmo / Cookie Monster / Julia), HERALBONY contracted artist Takeo Iga, Shoko Iga (mother), HERALBONY Co-CEO Takahiro Matsuda
Wear blue items and spread your message
Organdy Layered Shirt "Cherry Blossoms"
Momoko Eguchi
Regular Collar Shirt "Untitled"
Shigaku Mizukami
Relax Fit Hoodie "Game"
Kayano Tanida
Silk Scarf "Karakoram Mountain Range in Hunza"
Yasuhiro Kobayashi
Satin Bow Tie Blouse "(Untitled) (Blue)"
Midori Kudo
Satin Skirt "(Untitled) (Blue)"
Midori Kudo
>See recommended Blue items
Furthermore, in conjunction with this project, HERALBONY LABORATORY GINZA will feature a window art wrapping in the Beyond Blue Project design. Please take this opportunity to visit and enjoy discovering "blue" items.
＜Beyond Blue Project Partners＞
Sekisui House, Ltd.
Mizuho Financial Group, Inc.
Sumitomo Life Insurance Company
Azabudai Hills (Mori Building Co., Ltd.)
Tokyo Metro Co., Ltd.
LIVE BOARD Co., Ltd.
