Unique art now available
through furusato nozei

HERALBONY products have been designated as a return gift forふるさと納税 (furusato nōzei, hometown tax donation system) in Morioka City, Iwate Prefecture.

HERALBONY is rooted in Morioka City and aims to create a culture that will last for the next 100 years.

We will continue to strive to create opportunities for many people to encounter the art of unique artists and to build a society where we can acknowledge our differences and respect each other.

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What is HERALBONY?

Shine Your Own Way.

Intellectual disability. Within that single term,
lie countless individualities.
Rich sensibilities, delicate dexterity, bold ideas,
honed concentration...

Not being "normal"
can also mean possibility.

We cross the borders of prejudice and common sense
that divide this world.
And we send various "exceptional talents"
into society in various forms,
creating a new culture starting from welfare.

HERALBONY is an art lifestyle brand from Iwate Prefecture that aims to create new culture together with exceptional artists from Japan and abroad (artists with disabilities who belong to welfare facilities, etc.).

Background of Furusato Nozei Adoption

HERALBONY has been committed to creating new value for local communities and society through art, featuring artworks by artists with intellectual disabilities.

Meanwhile, in Morioka City, where HERALBONY is based, there was a challenge regarding the difference between the amount of donations received and the amount of donations flowing out through the Furusato Nozei (hometown tax donation) system. There was a need to develop unique Morioka return gifts to promote the city's appeal and expand the number of donors.

Against this backdrop, the flagship store "HERALBONY ISAI PARK," which opened in Morioka City in March this year, has attracted many visitors from outside the prefecture and is generating new economic benefits. As a result, HERALBONY's products have now been adopted as return gifts for Morioka City's Furusato Nozei.

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Examples of available return gifts