About HERALBONY
À PROPOS
Stand out.
NOTRE MISSION
“Intellectual Disability”. Within the spectrum exists variants of personalities. Rich sensitivities, intricate dexterity, bold ideas, refined attractiveness and more. Not “typical”, in turn, brings possibilities to life.We aim to transcend borders by the names of prejudice and common sense that divide this world. By delivering diverse “exceptionalities” to society in various ways, we aspire to shape a new culture by pioneering a welfare-centered approach.
À PROPOS DE NOUS
HERALBONY is an art lifestyle brand from Tohoku that aims to create new culture with neurodivergent artists in Japan and abroad.
NOTRE HISTOIRE
"HERALBONY," the unfamiliar word, was written in a notebook for the first time when Shota, the twin founders' older brother with autism, was 7 years old.
At that time, you would have found nothing if you googled the word. Even Shota said, “I don't know!” when he was asked about its meaning. However, we believe that he kept writing the word because he found the word's sound, letters or whatever attractive or comfortable for him. Therefore, “HERALBONY” reflects our passion and desire to give meaning to what are considered to be meaningless in today's world.
"Disabilities turn into paintbrushes, not lacks."
To watch the specific TV program at the same time every single day, repeat pleasant phrases over and over again.
When the characteristics of the repetition in daily lives appear in their artworks, the "characteristics" turn into paintbrushes.We introduce exceptional works of art to your lifestyle.
