It means opening art to everyday life instead of confining it to special spaces, allowing people to freely wear it and live with it.
Scarves are one of the symbolic products, and HERALBONY will continue to propose the concept of "wearing a museum" to society in various forms.
This pop-up features a product lineup where each item is like a unique work of art, aligning with that theme. We will introduce items to add color to your autumn wardrobe, including silk scarves that symbolize this season.
Please enjoy this enriching encounter that adds a touch of art to your daily life.
｜NEWoMan Takanawa｜Special Site
Silk Scarf "Origami"
Starting in the autumn of 2025, we will fully launch our art scarf collection as a new symbol of the brand.
Under the concept of "a museum to wear," we will feature art from 24 artists, with a total of 32 types of art scarves to be released sequentially starting in September.
The art scarf featuring Michiyo Yaegashi's work "Origami" from the collection will be available for pre-sale at the HERALBONY pop-up store in "NEWoMan Takanawa," which opens on Friday, September 12.
On the same day, store-exclusive scarves will also be available at HERALBONY LABORATORY GINZA.
Event
Special "framing frames" will be distributed to all visitors, not just those who purchase them.
Feel free to take photos of the store, including the merchandise. If you hold a frame over your favorite item and take a picture, you'll have created a one-of-a-kind "personal art experience."
We also welcome posts on social media.
Please share your experience at the venue with the hashtag "#HeralbonyArtMuseum."
*Limited quantities available; distribution will end once supplies run out.
Venue:
+Base 2, NEWoMan Takanawa North 3F
2-21-1 Takanawa, Minato-ku, Tokyo
108-0074
Hours: 11:00 AM - 8:00 PM
Artworks by Heralbony-contracted artists will be displayed on the large transparent signage installed on the North 3F “+Base 2” of NEWoMan Takanawa.
The enlarged display of art, unique to digital, will allow visitors to encounter the artists' expressions from a different perspective than before.
Featured Artists (partial list)
marina (Tokyo) "colorful brush1-mm2025"
Kohei Sato (Ibaraki, Jinenjo Club) "Obake" (Ghost)
Taisuke Kinugasa (Kyoto) "Kimochi" (Feeling)
Momoko Nakagawa (Shiga, Yamanami Kobo) "Title Unknown"
Ryo Nakao (Shiga, Yamanami Kobo) "Title Unknown"
Toshio Okamoto (Shiga, Yamanami Kobo) "Title Unknown"
Dates: September 12 (Fri) – September 23 (Tue/Holiday), 2025
*Projections after September 24 are undecided.
Venue:
+Base 2, 3F North, NEWoMan Takanawa
2-21-1 Takanawa, Minato-ku, Tokyo 108-0074
Hours: 11:00 AM – 8:00 PM
At Luftbaum 28F "Gesshaku no Iori," we will be offering a limited-time spatial experience to celebrate our opening.
This space is inspired by the "Gesshaku no Iori" venue itself, which features a櫓 (yagura) made from old timber salvaged from traditional Kyoto houses and assembled by carpenters using traditional construction methods, as well as the entire LUFTBAUM floor filled with plants that evoke the four seasons of Japan. Based on the concept of "engawa" (veranda), it expresses the Japanese culture of "in-between" that is deeply rooted in daily life.
Featuring art by five Heralbony contracted artists, their works harmonize with the space, creating an experience that naturally frees visitors from distinctions such as "people with disabilities and people without disabilities."
Dates: Friday, September 12, 2025 – Thursday, December 25, 2025
Venue: 28F Luftbaum, NEWoMan Takanawa, 2-21-1 Takanawa, Minato-ku, Tokyo 108-0074 "Tsukishiro no Iori"
Hours: 10:30 AM – 12:00 AM
Co-organized by: Lumine Co., Ltd.
In cooperation with: JR East Green Partners Co., Ltd.
Access
Address
2-21-1 Takanawa, Minato-ku, Tokyo 108-0074
NEWoMan Takanawa North 3F "+Base 2"
- 1 minute walk from JR Takanawa Gateway Station ticket gate
- 3 minutes walk from Exit A2 of Sengakuji Station on the Toei Asakusa Line and Keikyu Main Line
Business Hours
11:00 AM to 8:00 PM
*Business hours may vary by shop.
