We understand the loneliness and sadness of letting go of something cherished, as well as the excitement for new beginnings that come with it.

"HERALBONY" was a mysterious word that Shota, the founder's older twin brother, four years his senior, continued to write. Although HERALBONY is a meaningless word, when Shota was asked what it meant, he sometimes said "horse."

Perhaps it was meant to be "HERAL"PONY"."

Inspired by this story, the HERALBONY brand logo, too, was born with a "horse" motif.

And now, to change the perception of disability and redefine the norm, we are renewing our logo.

With this horse-motif logo, and with gratitude to everyone who has supported HERALBONY and shared our vision, HERALBONY's new journey begins.

We will carefully deliver every last item featuring this logo, which represents our "beginning."

We invite you to join us on this journey from our original logo.
Thank you, "HERAL"PONY"."

The Last PONY Presentation Overview

— The Last PONY Presentation Outline —

You can purchase items featuring the old HERALBONY logo (the one with the horse motif) at up to 50% off.

*Items with the old logo will not be reproduced, so they will be discontinued once sold out.
*Purchases made with e-gifts or coupons are not eligible for this discount.
*This campaign may end without prior notice.

Learn about the story behind the horse logo.