HERALBONY has received two awards at "The One Show 2026," a global advertising award, including the Best of Discipline Pencil, the highest honor in its category.

Additionally, we received two bronze awards at the "Clio Awards," one of the "world's top three advertising awards," alongside Cannes Lions and The One Show.

These awards were not given for a specific project or advertising creative, but for HERALBONY's business model and its entire series of activities.

Notably, the significant social impact created through collaborations with other companies was highly praised. Our efforts to drive broader and more fundamental social change by promoting partnerships with companies garnered attention, leading to these awards.

[The One Show 2026 Award Categories]
"Beyond Labels"
・Best of Discipline Pencil (Highest honor in its category): IP & Product Design
・Gold Pencil (Gold Award): IP & Product Design, Narrative & World-Building Category
・Merit (Finalist): Cultural Driver Category, Cultural Driver for Good

>Click here for more details

Award Ceremony

At the award ceremony, HERALBONY's founders, Takaya and Fumito Matsuda, were joined on stage by their older brother Shota, the inspiration behind HERALBONY. We also published a note about the award ceremony and our thoughts on receiving the award.

“My brother was supposed to declare "HERALBONY" at the end of the twin's English speech, but he boldly declared in a loud voice, "HERALBONY SHOTA MATSUDAAAAAAAAA!!!!!!!!!!!!!!”
Photo:Jenna Bascom

“ We don't just want to be 'a company that delivers art by artists with disabilities.' What we are truly challenging is the very premise of society: 'who decides what is valuable?'

Unrecognized sensibilities.
Expressions that were not given a name.
Existences that have been left behind by the speed of society.
We want to continue to shine a light on each and every one of them.

Because we believe that the richness of humanity is not about becoming uniform, but about continuously encountering things that cannot be fully understood.

If the name 'HERALBONY,' which echoed on the stage in NY yesterday, can become a small light for someone somewhere in the world, making them think, 'maybe it's okay to live as I am,' there would be nothing that would make us happier."
Please read the full text.

>note｜My brother ad-libs and shouts in English at his first ever trip to NY: "HERALBONY SHOTA MATSUDAAAAAAAAA！！！！！！"

"Artist First" will continue to be our top priority.Holding a Double Artist Remuneration Campaign to express our gratitude.

In response to HERALBONY's international recognition, we are holding a "Double Artist Remuneration Campaign" to celebrate the artists who are the foundation of our activities and to share the joy of our awards.

For orders placed from Monday, May 18th, 2026, to Sunday, May 24th, 23:59, we will provide artists with double their usual remuneration. In addition, to commemorate the awards, customers who purchase items totaling 3,000 yen (including tax) or more will receive an original sticker featuring Kayano Tanida's art "Game."

《Campaign Period》
From Monday, May 18th, 2026, to Sunday, May 24th, 23:59.
*Stickers are limited in quantity and will be available while supplies last.

《Eligible Products》
Products sold at HERALBONY official stores and online store.
*Products handled by other stores are not eligible.
*Original artworks and some collaboration products are not eligible.

《Eligible Stores》
・HERALBONY LABORATORY GINZA
・HERALBONY ISAI PARK
・Online Store

>Special Feature Page｜Double Artist Remuneration Campaign

Recommended Items

Dechine Puff Sleeve "Game"
Kayano Tanida
Features the same art as the novelty sticker. 

Art Umbrella "How are you guys?"
Kayano Tanida

Flower T-shirt Dress "Himawari"
Masahiro Fukui

Monalisa Jacket
Hiroya Oji

Pintuck Cami One-piece "Ryoko"
Hiroo Suzuki