Cannes Lions
Glass: The Lion for Change "Gold" Award Commemoration

Thank you.
Our message has reached the world.

"The world was on our side."
——That's how we felt in that moment.

HERALBONY won Gold in the Cannes Lions
Glass: The Lion for Change category.

The story that began in Japan is
now truly starting to walk out into the world.

The scenery we saw, thanks to everyone.

We want to share this joy and gratitude with you!

Takamaya Matsuda, Co-CEO, Heralbony Co., Ltd.

There was a moment on the stage at Cannes when the world was on my side.
The writers who were with me on stage,
The feelings I couldn't fully express,
And the sight of the judges with tears in their eyes.

This step is a step we've taken together with everyone who has been involved."

To commemorate the award, we will double the author's royalties.

Share the joy with the writer.

Seven years since our founding, the warm support of our fans and the extraordinary talents of over 150 artists have led Heralbony to the international stage.

Wishing to share the joy of this award with our artists as quickly as possible, we have decided to double the royalty payments to artists for all products purchased during this period at Heralbony's physical stores and official online store.

1

Campaign

Royalty increase

Royalties to authors will be doubled

Target Period:
Today, Saturday, June 21, 3:00 PM to Monday, June 30, 11:59 PM
Target Products:
Products sold at HERALBONY stores and online store
*Products handled at other stores are not eligible.
*Original paintings are not eligible.
2

Campaign

Sticker giveaway

Receive an original art sticker as a gift

Eligible Customers:
Customers who spend 3,000 yen (including tax) or more at Heralbony physical stores or the official online store
Gift Details:
An exclusive art sticker, "MERCI & ESPOIR," created by artist Satoru Kobayashi
*Limited quantity available while supplies last.

"MERCI & ESPOIR (Gratitude and Hope)"

To commemorate this award, all customers who purchase ¥3,000 (including tax) or more will receive a sticker featuring a new piece of art by Satoru Kobayashi, the artist who performed live painting on the stage at Cannes Lions. This artwork, titled "MERCI & ESPOIR (Gratitude and Hope)," was created by Satoru Kobayashi immediately after his official seminar in Cannes, France, inspired by the excitement of the moment. It expresses "gratitude (MERCI)" to everyone who has supported, watched over, and cheered for our brand, and the hope that "we can continue to draw hope together (ESPOIR)."

Lumbini Art Museum (Iwate Prefecture)

ARTIST Satoru Kobayashi

A closer look reveals various numbers linked together.
While attending junior high school at a special needs school, Kobayashi began to write all his diary entries and compositions by arranging every character into unique shapes.
Initially, the school teachers struggled to correct this, but eventually, they began to view it as a captivating form of artistic expression.
This turning point marked the beginning of his expression taking flight as art that brought joy to many.
His favorite musicians include Billy Joel, Queen, Yosui Inoue, Spitz, and THE BOOM. He also loves taking walks.

From the bottom of my heart, with gratitude.

-

Cannes Lions

About Cannes Lions

イベント

The Cannes Lions International Festival of Creativity, founded in 1954 and held annually in Cannes, France, is the most prestigious international award in the advertising and marketing industry. Known as a gathering place for leading global brands and agencies, it reflects industry trends. In 2024, there were 26,753 entries from around the world, with a significant increase of 6% in brand entries and 31% in media owner entries compared to the previous year. It is strengthening its presence as an international indicator that symbolizes the forefront of the times. (Source: Cannes Lions Official Website)

The Award

"Glass: The Lion for Change" is a special category at the Cannes Lions Awards that recognizes "creative work that transcends brand purpose, transforms culture through creative communication, drives social change, and makes a positive impact on the world." This year, Herolabony was selected for the Gold award from 252 entries submitted worldwide.