What is the "Museum to Wear"?


HERALBONY's brand theme for Autumn 2025 is "Museum to Wear."


It means not confining art to special spaces, but opening it up to everyday life, where people can freely wear it and live with it.


Through a variety of items, including iconic scarves, shirts, skirts, ties, and blouses,


HERALBONY will spread the "Museum to Wear" throughout society.

Silk Scarf "Origami" - Michiyo Yaegashi (Ryunbinii Art Museum | Iwate Prefecture)
¥24,200 (tax included)

▶︎ Pre-sale at NEWoMan Takanawa POP UP
Click here for POP UP details

Silk Satin Scarf "My Favourite Beatles Songs" (Paris Edition) - Joel Jamensky (Canada)
¥63,800 (tax included)

Scheduled to go on sale from 9/17
ONLINE STORE /
HERALBONY LABORATORY GINZA /
HERALBONY ISAI PARK

￥スカーフコンビスリーブT「アエテトラワレル」fuco:￥スカーフコンビスリーブT「アエテトラワレル」fuco:
NEW
アエテトラワレル

fuco:

Scarf Combination Sleeve T-shirt "Aetoterawaleru"

¥23,100
￥スカーフコンビスリーブT「（無題）（丸）」Sanae Sasaki￥スカーフコンビスリーブT「（無題）（丸）」Sanae Sasaki
NEW
（無題）（丸）

Sanae Sasaki

Scarf Combination Sleeve T-shirt "(Untitled) (Circle)"

¥23,100
Scarf Combo Drape T "(Untitled) (Circle)" WhiteScarf Combo Drape T "(Untitled) (Circle)" White
NEW
（無題）（丸）

Sanae Sasaki

Scarf Combo Drape T "(Untitled) (Circle)" White

¥19,800
￥シルクスカーフ「海の中」Masaomi Aoki￥シルクスカーフ「海の中」Masaomi Aoki
海の中

Masaomi Aoki

Silk Scarf "Underwater"

¥24,200
￥シルクスカーフ「ジャングル王国」Shunichi Iwase￥シルクスカーフ「ジャングル王国」Shunichi Iwase
ジャングル王国

Shunichi Iwase

Silk scarf "Jungle Kingdom"

¥24,200
￥シルクスカーフ「サバンナに生きる」Daisuke Shibuta￥シルクスカーフ「サバンナに生きる」Daisuke Shibuta
残りわずか
サバンナに生きる

Daisuke Shibuta

Silk Scarf "Life in the Savannah"

¥24,200
￥シルクスカーフ「エジプト」Shu ToriyamaSilk Scarf "Egypt"
エジプト

Shu Toriyama

Silk Scarf "Egypt"

¥24,200
￥ポリエステルスカーフ「Exotische dame met bloemen」Ivan Vander Vliet￥ポリエステルスカーフ「Exotische dame met bloemen」Ivan Vander Vliet
Exotische dame met bloemen

Ivan Vander Vliet

Polyester Scarf "Exotische dame met bloemen"

¥9,900
￥ポリエステルスカーフ「Oudere dame met bloemen」Ivan Vander Vliet￥ポリエステルスカーフ「Oudere dame met bloemen」Ivan Vander Vliet
Oudere dame met bloemen

Ivan Vander Vliet

Polyester Scarf "Oudere dame met bloemen"

¥9,900
￥ポリエステルスカーフ「man op straat」Ivan Vander Vliet￥ポリエステルスカーフ「man op straat」Ivan Vander Vliet
man op straat

Ivan Vander Vliet

Polyester Scarf "man op straat"

¥9,900
Silk Scarf "Tulip"￥シルクスカーフ「チューリップ」Masahiro Fukui
チューリップ

Masahiro Fukui

Silk Scarf "Tulip"

¥24,200
￥シルクスカーフ「おしゃべりなバラ」Yuh Mitani￥シルクスカーフ「おしゃべりなバラ」Yuh Mitani
おしゃべりなバラ

Yuh Mitani

Silk Scarf "Chatty Rose"

¥24,200
￥スカーフリング（Mix）HERALBONY￥スカーフリング（Mix）HERALBONY

Scarf Ring (Mixed)

¥18,700
Scarf Ring (Cross)Scarf Ring (Cross)

Scarf Ring (Cross)

¥16,500
Scarf ring (Logo)Scarf ring (Logo)

Scarf ring (Logo)

¥14,300
￥【予約商品｜３月下旬お届け】シルクスカーフ「Numbers」Nozomi Fujita￥シルクスカーフ「Numbers」Nozomi Fujita
Numbers

Nozomi Fujita

Silk scarf "Numbers"

¥24,200
もっと見る

Basic Shirt with Scarf Loop
¥33,000 (tax included)
Shirt Dress with Scarf Loop
¥39,600 (tax included)
Short-Sleeve Shirt with Scarf Loop
¥29,700 (tax included)

｜All sizes: F

*These are pre-order items.

Shirt Dress ¥39,600 (tax included)
｜Size: F

Available from September 5th
ONLINE STORE /
HERALBONY LABORATORY GINZA /
HERALBONY ISAI PARK
(From September 12th: NEWoMan Takanawa POP UP)

Flared Skirt ¥34,100 (tax included)
｜Sizes S / M

Scheduled to go on sale from 9/5
ONLINE STORE /
HERALBONY LABORATORY GINZA /
HERALBONY ISAI PARK
(From 9/12 at NEWoMan Takanawa POP UP)

Denim
¥29,700 (tax included)

｜Sizes S / M