What is the "Wearing Museum"?

HERALBONY's brand theme for Autumn 2025 is "A Wearable Museum."

It is not about confining art to a special space,
It is open to everyday life and can be worn freely by people.
It means living together.

Including the iconic scarf,
Through a variety of items such as shirts, skirts, ties, and blouses,

HERALBONY will spread the "wearable museum" to society.