Wear something unique


Actor Sena Nakajima and author Ryo Nakao appear in the main visual for 2025 A/W.

Photographer Ittetsu Matsuoka captured
A moment when art, people, and society quietly intersect.
Behind that gaze lies HERALBONY's philosophy of "wearing uniqueness."

At the welfare facility "Koboshu" in Kawaguchi City, Saitama Prefecture,
Sena Nakajima stands in a place that could be called the source of art,
Wearing a scarf, she floats between the ordinary and the extraordinary.

The sight created a tranquil scene in which art seemed to melt into reality.

Meanwhile, in the streets of Ginza, Nakao Ryo walks lightly wearing a scarf based on one of his original drawings.
Every time someone calls out to him, "You look cool," he responds with a smile, and sometimes dances and runs.

Its free-spirited appearance gently and straightforwardly reflects the philosophy of HERALBONY.

APPARENCE

Basic shirt with scarf loop
¥33,000 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

Basic shirt with scarf loop
¥33,000 (tax included)

Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

Basic shirt with scarf loop
¥33,000 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

*On sale from October 15th
One Piece "Blue Window"
(Kaoru Iga)
¥39,600 (tax included)

Silk scarf "Karakoram Mountains of Hunza"
(Yasuhiro Kobayashi)
¥24,200 (tax included)

*On sale from October 15th
One Piece "Blue Window"
(Kaoru Iga)
¥39,600 (tax included)

Silk scarf "Karakoram Mountains of Hunza"
(Yasuhiro Kobayashi)
¥24,200 (tax included)

Basic shirt with scarf loop
¥33,000 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

Basic shirt with scarf loop
¥33,000 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

Basic shirt with scarf loop
¥33,000 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

Basic shirt with scarf loop
¥33,000 (tax included)

Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

*Products on sale in November
Silk scarf "Title Unknown"
(Momoko Nakagawa)
¥24,200 (tax included)

*On sale from October 15th
One Piece "Blue Window"
(Kaoru Iga)
¥39,600 (tax included)

Silk scarf "Karakoram Mountains of Hunza"
(Yasuhiro Kobayashi)
¥24,200 (tax included)

Silk scarf "Title Unknown"
(Ryo Nakao)
¥24,200 (tax included)

*November sale item: Silk scarf "Title Unknown"
(Ryo Nakao)
¥24,200 (tax included)

Sena Nakajima/
Sena Nakajima

Born in 2006, from Tokyo.
She was scouted in 2017 and made her debut as a model.
In 2021, she was cast in a Pocari Sweat commercial, considered a stepping stone for new actresses, and continued to play the heroine the following year.
He also serves as the main character in KANEBO's "I HOPE."
Her starring roles include the Japanese original series "Wonder Hatch - Island of the Flying Dragon" on Disney+ and the film "Colors of Dreams."
Her upcoming lead role is in "The Girl at the End of the Line" (due for release on January 23, 2026).

Ryo Nakao

Born in 1998, lives in Shiga Prefecture.
He has been working at Yamanami Koubou since 2017. Originally, he loved cutting paper to make and admire the propellers for his beloved electric fans, but after seeing him imitate the handwriting of staff members and trace letters on the window with his fingers, he was given an English newspaper and copied it onto construction paper, which led him to take up painting.
He creates many works that include letters and numbers, and there is no hesitation or hesitation when he draws, completing them in an instant, with momentum and strength reflected in the typeface of the letters and numbers. He often traces over the letters multiple times in different colors using a brush, pen, or sometimes his finger, giving the work even more depth. Recently, he has been creating works that not only feature letters, but also people and his favorite objects, and his unique sensibility is reflected in his works along with his cool style.

Ittetsu Matsuoka

Born in 1978. Photographer.
Graduated from the Department of Photography, College of Art, Nihon University. While working as a photographer, he founded and runs Terme Gallery in 2008. While photographing his everyday surroundings, he continues to capture the world with an equal gaze. His major solo exhibitions include "Marii" at BOOKMARC (Tokyo, 2018), "Just Gentle" at amanaTIGP (Tokyo, 2020), "what i know" at amanaTIGP (Tokyo, 2023), and "TOKYO GAMES" at Shibuya Scramble SKY GALLERY (Tokyo, 2023). His latest solo exhibition is "Something deeper, sharper, more dangerous, and irresistibly beautiful. Something out of the ordinary." Taka Ishii Gallery Photography / Film (Tokyo, 2025).

WEB / Instagram

Photographer: Ittetsu Matsuoka
Art director: Higuchi Yuma
Stylist: Eri Takayama
Hair make-up: Masayoshi Okudaira

THERME inc.
Marie Abe and Yumi Udagawa

Photography cooperation: Kobo Syu