HERALBONY STANCE FILM #WearingStance
What kind of person is considered a "fashionable person"?
We believe that the definition of "fashionable" is not simply about aesthetic beauty, but about having a core set of values and spirituality within yourself, being able to objectively view and understand those values, and expressing them in your own way.
Choosing HERALBONY means speaking of "something that I value." This is a new styling project brought to you by HERALBONY. Models, stylists, artists - people at the forefront of fashion - wear HERALBONY to express "their own stance."
In the fourth episode, we will be featuring Ide Hiroe of "ident," a shop that purchases and recommends vintage items. Since 2019, the company has been active, leveraging its unique selection of items that transcends genres. After operating a brick-and-mortar store in Setagaya Ward for around five years, the company is now limiting its services to a select group of customers both in Japan and overseas, and exploring new developments. Ide's style is to take vintage clothing with patterns and designs that may seem difficult at first glance and combine them into a modern style. She will be using her own favorite vintage clothing to create a scarf inspired by author Mori Keisuke's "Ballad of Youth."
Fashion is a form of self-expression that reflects the daily changes of our hearts
Hiroe Ide (hereinafter referred to as Ide): Fashion is an essential way for me to express myself. I think about how to coordinate my outfits depending on the situation, such as "I'm in this mood today, so I'll wear this style," or "I'm sure I'll feel different tomorrow." It's through this continuity that my own unique style emerges, and I feel like the final collection becomes my own work.
---What did you think of wearing the HERALBONY scarf this time?
Ide: When I saw the scarf, I loved the beautiful color. I wanted to show off the beauty of the color and drape, and I also wanted to match it well with the vintage gown. So, by wearing the scarf under the gown, I was able to create an outfit that doesn't stand out too much, and I finished the whole outfit in the same color scheme.
I thought the soft yet pop color nuances from the scarf would go well with the old Chinoiserie-style gown. The scarf brought out the best in each while gently balancing them out.
---The scarf selected this time is a work by Mori Keisuke called "Ballad of Youth."
Ide: The human face stands out against the square frame, creating a sense of momentum. It may seem like it would make a strong impression, but if you look closely, you'll see that they all use gentle colors, so the end result isn't too overwhelming, which is what I like about them. They have a bold impact, but also a gentleness.
It's important to take a moment to pause
>>Taiki Kurihara | Silk scarf "Title Unknown" available here
---Ide-san runs the select shop "ident."
Ide: Ever since I was old enough to understand, I've loved wearing clothes, especially thinking about coordinating outfits. For me, fashion is an inseparable part of expressing my identity. From there, I opened a vintage select shop called "Ident" in Gotokuji, Tokyo, but it closed last year.
---What changes in your mindset occurred when you took a break?
Ide: For me, "ident" is a place for self-expression and self-realization. I had a strong sense that the entire space, filled with items that struck a chord with me from among those made by someone at some point in time, was my own work.
I want to immerse myself in this uniquely curated space, but as I reach the milestone of turning 40 this year, I began to think about taking a step back and reassessing the foundations of my life. I also felt that with my current abilities and capabilities alone, it would be difficult to continue running the shop for much longer.
So now I'm distancing myself from fashion for a bit, consciously putting myself in a different environment. I've been able to take a more objective look at myself, and I hope that this will eventually become a positive essence for when I restart "ident" someday.
I want to commercialize the illustrations drawn by my disabled sister.
---Please tell us how you found out about Heralbony.
Ide: I first came across HERALBONY on Instagram. I was so shocked and moved that I thought, "There's a company that's doing exactly what I've always wanted to do!"
What was it that you had always wanted to do?
Ide: My youngest sister is mentally disabled. One day, I saw some cute illustrations that she drew that had a bit of character, and I fantasized about how I could turn these drawings into a really cool product, or how I could brand and sell them.
The key point was that there was no line drawn between disabled and able-bodied people, and no volunteer spirit or anything like that, but something that you could truly think "this is really great." I had a specific idea in mind: I wanted to create something "cool" that was high quality as a product, without it appearing as "a work made by a disabled person." I was incredibly surprised when I found out that HERALBONY embodied this idea. To be honest, I was almost in tears (laughs). It was such a moving encounter. Since then, I've been following the information HERALBONY puts out and supporting them.
There are things I can do because I'm "a bit of a mismatch"
---In this series, "HERALBONY STANCE FILM," we ask about the stances and values that people hold dear. Is there anything that you hold dear in your everyday life or fashion?
Ide: I'm a very unbalanced person. My abilities are all over the place, and I find it difficult to live my daily life. But I think that this "inconsistency" is my strength.
My own incoherence and unevenness are most evident in fashion. I want to skillfully combine various elements in combinations that are not textbook. I am conscious of completing styling even with things or color combinations that may seem completely out of the ordinary. I want to bring together chaotic things into one and make it work. I feel that this ultimately results in an expression that is uniquely my own.
Items worn by Hiroe Ide / Artist introduction
Welfare facility in Mie Prefecture " Keisuke Mori, an artist currently enrolled at the Garden of Hope, began painting oil paintings at the age of 17 and has been painting record jackets for many years. His works are characterized by the distinctive color sense of carefully crafted oil paints and the dramatic contrast in brightness, and have continued to receive acclaim at exhibitions both in Japan and abroad. 
>>Keisuke Mori | Item List
This 100% silk scarf faithfully reproduces the artist's brushstrokes. Its large size of 88cm x 88cm allows you to enjoy a variety of styles.
>>Items here
Profile
Hiroe Ide Personal Vintage Buyer
In 2019, he opened the vintage store "ident" in Gotokuji. The store's name comes from the word "ident," and its strengths lie in its genre-less selection and creative mixed coordination proposals. After operating a brick-and-mortar store for about five years, he now purchases, proposes, and sells to customers both in Japan and overseas under the same name, while also working in the repair and sales of watches and exploring his future prospects.
Instagram: @phiroe_firoe / @ident_tokyo
