“Unframed Self” Vol.3 – A scarf that depicts me. It’s time to wrap yourself in art.

Because the world we see is different,
There is a line that is born.
The outstanding artists
Draw freely as you feel.
Unconventional beauty that transcends boundaries.
That piece will also appeal to your sensibilities.
Gently light the fire.

In this project "Unframed Self",
Featuring eight people who are active in various fields, based on their own sensibilities.
In this three-part series, we will explore the source of their individuality and creativity, as well as show how they wear their scarves.

Vol.3 features Anio Tenyu, a model and artist who maintains her unique sensibilities; Ayuko Hamanaka, who runs the brand Uhr, which reflects the mood of the times while also incorporating a touch of mature charm; and Shinnosuke Kawada, a product planner who is renowned for his unique styling that incorporates core traditional items into modern styles.

Interview about your
“Unframed Self”

PEOPLE

06

Anio Tayu / Tayu Anio

Model / Artist

Born in 2000, she made her gravure debut after winning the Miss iD Contest "Survival Award." Since then, she has appeared in numerous magazines and modeled for apparel brands, and in 2023, she posed nude in the photo book "Monthly Anio Tenyu," photographed by photographer Ittetsu Matsuoka, garnering attention. Aiming to portray gravure as art beyond erotic subjects, she deliberately grows and dyes her armpit hair, and her unique sensibilities in fashion and makeup have attracted many fans of the same sex. In 2024, she began working as an artist, holding three solo exhibitions of drawings and canvas works. At her 2025 solo exhibition, she released her first art zine, "Luminous," in limited edition. Her latest digital photo book, "Tayutayu," is now on sale.

What do you value when living an unconventional life?

I want to be honest with my feelings and try not to think that being different from others is a "wrong."

Wearing my favorite color every day allows me to live my life in a way that is true to myself, without being confined to a certain box. For example, I once grew armpit hair and dyed it pink, but as I am a gravure idol, I thought that people would normally criticize or be surprised by it.

But in reality, a lot of people found me cute and accepted me. I was allowed to continue working as a gravure model, and at that time I really felt like I was being myself.

What kind of "expression" does drawing provide for you?

My mind is always noisy, and the situations and people around me are constantly changing. But when I'm drawing, I can create a quiet, calm atmosphere. Being able to create that atmosphere with my own hands brings me peace of mind and security, and it's a form of healing for me.

The sources of my creativity include fragments of dreams, plants, the vivid colors that naturally emerge from the air, the mysterious movements of animals, etc. I have loved drawing and colors since before I could even remember, and when I was in elementary school I realized that I particularly liked complementary colors, and I remember writing about them in the class newspaper.

What were your impressions when you saw artist Mizukami Shiraku's scarf "Title Unknown" and the artist's drawing style?

The scarf I chose is a soft yellow-green and orange with vibrant dots that look like they're falling or bouncing, making it a joy to look at.

Shiraku hits each dot one by one with a stick, and her concentration is like the universe, with a unique rhythm that seems to flow through it. Watching, you can almost hear the sound... Furthermore, this scarf can look completely different just by turning it around, so I thought it could be enjoyed in a variety of ways to suit your mood that day.

PEOPLE

07

Ayuko Hamanaka

Brand Director
@ayukohamanaka / @uhruhruhr

Originally from Kumamoto Prefecture, she graduated from university in Tokyo and joined a select shop as a new graduate. After working in sales, press, and as a director, she went independent and launched Uhr in the Spring/Summer 2018 season. Her collection line reflects the mood of the times while incorporating a touch of adult charm, and she also launched Uhr Essentials, a collection of items essential to her own style. In recent years, she has launched the Uhr Friendship Projects project, which donates a portion of sales to women's support organizations. Now a mother of two, she has also launched a Uhr kids' line.

Since starting your own brand, what changes have there been in the way you work and live?

The reason I started the brand was that in my mid-30s I got a little tired of "consumer fashion" and started to feel a gap between myself and my job. So I quit my job and before I knew it, I had started my own brand (laughs).

The moment I realized that I could just choose what I wanted to do of my own free will, a weight was lifted off my shoulders and I felt so much more at ease.

Now I enjoy every day, and to be honest, I hardly feel any stress from work. Because we are responsible for our work, we can quit if we want to. Because of this freedom, I never get tired of it.

What is the source of your ideas and sensibilities for making things?

Raising children is hard these days, and I don't have much time to take in new information, so sometimes I think, "I want to go on a trip soon." But when it comes to actually making things, I value my mood and comfort on that day.

I sometimes let my imagination run wild after looking at the fabric, so I feel like I'm making things freely without being bound by trends. Rather than overthinking things too much, I approach my closet with the mindset of "What do I want to add next?" That's why, when I look at the finished items or photos I've taken, I often realize later, "Oh, this is how I'm feeling at the moment."

What kind of means of expression is fashion for you?

For me, fashion is "something that is closest to me and that is naturally close to me."

Because it's a part of your life, you don't get tired of it, and you don't want to let it go. If you do get tired of it, you can just let it go, or you can just make something you love. I think that "open-mindedness" is what makes fashion so appealing.

What got me interested in fashion in the first place was the fact that I enjoyed choosing clothes from a young age. As I entered my teens, trends came and went, so I naturally became obsessed with fashion as I rummaged through my mother's closet and was influenced by my older brother who loved clothes.

PEOPLE

08

Shinnosuke Kawada

Product Planner @cityboi_shinn

Born in 1997, he is in charge of product planning and production management at a men's shirt manufacturer. He is well-known for his unique style that incorporates core traditional items into modern pieces, and he posts his styling daily on his Instagram. He also actively interacts with his fans.

Please tell us the key points of your styling today.

I chose a green or blue scarf as it would add an accent to a denim set.

When I picked up the scarf "untitled" by artist Thorsten Raab, I was surprised by the vividness of the color, and when I wrapped it around my neck, I found that it blended naturally with any outfit more than I had imagined. Today, I tried arranging it in a cowboy style, following the theme of "American casual."

I often wear a patterned stole around my neck in autumn and winter, so scarves are a familiar item to me. I used to often wear them with suits, but recently I've been enjoying styling elegant silk scarves with casual items like sweatshirts and raglan coats.

When did you first become aware of your own sensibilities?

My mother worked in the apparel industry, so I was constantly listening to stories about clothes and color combinations from when I was in elementary school. When I became a junior high school student, my seniors taught me about fashion, and from there I became completely obsessed with it.

At a junior college in the US, I took classes on music culture and fashion, and studied R&B, soul, and jazz in depth. I was particularly influenced by the sight of musicians from the blues era, dressed sharply in suits and playing guitar. Even now, the style of musicians like them remains a major source of inspiration for me.

What kind of "expression" is fashion for you?

For me, fashion is a tool that connects people.

There are places and people you can't interact with unless you're wearing a suit, but if you wear a jacket or suit, you can interact with people on an equal footing whether you're dressed casually or dressily. That's the appeal of fashion.

However, I try to enjoy everything without being too particular about anything. I don't just wear dressy styles, I also freely incorporate casual and street fashion, and I read women's magazines. For me, styling enriches my life a little, and is the greatest means of self-expression.