About HERALBONY
ABOUT
Radiate your uniqueness.
OUR MISSION
Intellectual disability. Even within this single term, there are countless individualities. Rich sensibilities, delicate craftsmanship, bold ideas,
honed concentration... To be "not ordinary" also means to possess potential.
We transcend the borders of prejudice and conventional wisdom that separate our world. We deliver diverse "exceptional talents" to society in various forms, and create a new culture starting from welfare.
ABOUT US
HERALBONY is an art lifestyle brand from Iwate Prefecture that aims to create new culture with uniquely talented artists (disabled artists, including those associated with welfare facilities) from Japan and abroad.
OUR STORY
The unfamiliar word "HERALBONY" is a mysterious word written in a notebook by the twin Matsuda brothers' older brother, who has severe intellectual disabilities and autism, when he was seven years old.
To the world, this word may hold no meaning. However, it was written because something resonated with him. The name embodies the desire to take seemingly meaningless thoughts and create value for the world through planning.
Watch the same program at the same time every day.
Repeat comforting phrases over and over.
When their traits, repeated in their daily lives, appear in their works, those "traits" transform into a paintbrush.
Make works of "uniqueness" a part of your lifestyle.
