HERALBONY POPUP Pop-up held at Daimaru Tokyo store

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A pop-up store will be held at the Daimaru Tokyo 1st floor event space from Wednesday, November 12th to Tuesday, November 18th, 2025.

HERALBONY will host a pop-up store in the Daimaru Tokyo store's first-floor event space for seven days, from November 12th (Wed) to 18th (Tue), 2025. During this period, the 10th-floor art gallery will also host an original art exhibition, "HERALBONY Art Collection." Experience the HERALBONY world, where art and fashion intertwine, from artwork to products. A highlight item is the HERALBONY classic "silk scarf." These art scarves, faithfully recreating the energy of the original artwork, are available to view in-store. Purchasers and pre-orderers will receive a special gift: an original postcard featuring illustrations of scarf styling. Related items, such as the "Basic Shirt with Scarf Loop" and "Scarf Combination Bag," will also be available, allowing for even more freedom in scarf styling. New for this season, a wool scarf featuring jacquard art will be added to the lineup. The colors and brushstrokes of the artwork are reconstructed through the three-dimensional weave, creating a unique HERALBONY piece that incorporates art into winter outfits. Come to Daimaru Tokyo and enjoy this special opportunity to incorporate art into your daily life.

A limited edition shopper featuring artist Yufu Mitani's "Apple Bouquet" will be given to everyone who purchases at the Daimaru Tokyo Pop-Up Store. It's also recommended as a gift for someone special.

This fall, HERALBONY will be presenting two performances.

HERALBONY LABORATORY GINZA in Ginza is hosting an exhibition titled "Distant Closeness" by photographer Ittetsu Matsuoka and artists from Yamanami Kobo. And Daimaru Tokyo is hosting a pop-up with the theme "Wearable Museum." If you visit both locations and collect stamps, you will receive a limited-edition, not-for-sale sticker. The stamp sheet will be handed to you in-store, and you can have it stamped and receive the special gift at the register.
Please register as a HERALBONY LINE member and present your My Page.

This autumn is the season for art, so why not take a little journey through the world of HERALBONY?

Campaign period: November 12th (Wed) - 18th (Tue), 2025

*The pop-up "Wearing Museum" at Daimaru Tokyo will be held during the same period.
*The "HERALBONY ART COLLECTION," which will exhibit original artworks, will be held from November 12th (Wed) to 25th (Tue) from 10:00 to 20:00 (until 16:00 on the final day).
*To receive the bonus, you must register as a HERALBONY LINE member. Registering in advance will make it easier to receive information on the day and receive the bonus.

Limited quantity stickers will be given away.

01

scarf

HERALBONY's ever-popular "silk scarves" are made with 100% silk to recreate the original artwork without losing its energy. They are characterized by their firm, smooth texture and comfortable feel when wrapped around the neck. They can be styled in a variety of ways, from formal to casual, and the unique colors created by our unique artists will add individuality to your styling, creating a special look that's just yours.

"Silk scarf" 24,200 yen (tax included)

Material: 100% silk
Size: 88 x 88 cm
Artwork: "Christmas Tree" by Taisuke Kinugasa

02

muffler

In order to translate the energy, blur, and fading of brushstrokes into knitwear, we chose a technique called double jacquard. Double jacquard has the characteristic of having the colors of the yarns used appear to blend together, and this has been used to express the beautiful brushstrokes in six colors.

"Muffler" 19,800 yen (tax included)
Size: 180cm x 45cm
Artwork: "blue brush-mm2025" by marina

03

muffler

To express the attractive contrast of black and white, we chose a technique called jacquard, which allows the art to be reproduced from both the front and back.

"Muffler" 22,000 yen (tax included)
Size: 180cm x 30cm
Artwork: "Maple Snip Snip" by Kaede Wajima

04

￥【予約商品｜9月下旬お届け】サテンボウタイブラウス「りんごのブーケ」Yuh Mitani

satin bowtie blouse

With just one caption, this blouse has the presence to become the center of attention. The wide bow tie and the soft texture of the fabric create a gorgeous presence. The bow tie can be tied into a bow or left hanging down, allowing for various arrangements. It can be worn alone, or as an inner layer under a vest or jacket.

"Satin Bowtie Blouse" 29,700 yen (tax included)

Material: 100% polyester
Size: F size Work: "Apple Bouquet" by Yuh Mitani

05

crew neck dress

The silhouette brings out the charm of the piece while flattering the wearer. It has a relaxed yet elegant impression. The neckline has been increased to prevent the décolleté from being too visible, making this a dress that will add a touch of elegance to your daily life.

"Crew neck dress" 39,600 yen (tax included)

Material: 100% polyester
Size: F size Work: "(Untitled) (Circle)" Sanae Sasaki

Customers who purchase a scarf will receive a postcard featuring the scarf, which will add a touch of lightness to your everyday life. It features easy-to-understand illustrations showing six ways to wear the scarf to suit different occasions.

>>We also have instructions on how to wrap it on our online store.

HERALBONY Art Collection

November 12th (Wed) - 25th (Tue), 2025 10:00-20:00 *Until 16:00 on the last day

During the POPUP period, the "HERALBONY ART COLLECTION" will be held at ART GALLERY 1 on the 10th floor of Daimaru Tokyo. This exhibition will introduce the works of artists who have been chosen to feature on the scarves that will be newly developed as the brand's symbol starting this season.

Vivid colors that make your heart dance, a unique rhythm born from repetition, bold strokes that make you feel like you can hear the brush strokes... Each piece reflects the artist's breath and bits of his everyday life.

Main visual: "New York Fifth Avenue, in front of the Presbyterian Church" by Taisuke Kinugasa

Artist information: Taisuke Kinugasa, Kan'o Iga, SATO, Yu Takada, Masahiro Fukui, Shiraku Mizukami, Kaede Wajima, Kanta Wajima, Momoko Nakagawa, Kohei Sato, Ryo Nakao, and others