Shine Your Own Way.
Intellectual disability. Within that single term,
lie countless individualities.
Rich sensibilities, delicate dexterity, bold ideas,
honed concentration...
Not being "normal"
can also mean possibility.
We cross the borders of prejudice and common sense
that divide this world.
And we send various "exceptional talents"
into society in various forms,
creating a new culture starting from welfare.
HERALBONY is an art lifestyle brand from Iwate Prefecture that aims to create new culture together with exceptional artists from Japan and abroad (artists with disabilities who belong to welfare facilities, etc.).

