Commemorating winning the "Gold" award in the Glasses category at the Cannes Lions

thank you.
The idea has reached the world.

"The world was on our side."
That's how we felt at that moment.

HERALBONY won a Gold Award in the Glasses category at the Cannes Lions.

The story that began in Japan
We have now truly begun to take our steps out into the world.

Thanks to everyone, we were able to see the view.

This joy and gratitude with you!

HERALBONY Co-CEO Takaya Matsuda

"There was a moment on the stage in Cannes when the world was on our side.
The writers who were on stage with us,
The feelings I couldn't convey,
And the judges were in tears.

This step is a step taken together with everyone involved.”

To celebrate the award, the artist's fee will be doubled.

Share the joy with the artist.

Seven years after its founding, the warm support of our fans and the unique talents of our more than 150 artists have led HERALBONY to the international stage.

We wanted to share the joy of this award with the artists as soon as possible, so we have decided to pay the artists double the usual royalties (rewards) for all products purchased at HERALBONY physical stores and our official online store during the period.

1

Campaign

Increased royalties

Author royalties doubled

<Applicable period>
Today, June 21st (Sat) 15:00 ~ June 30th (Mon) 23:59
《Target products》
Products available at Heralbony stores and online stores
*Products sold at other stores are not eligible.
*Original artwork is not included.
2

Campaign

Sticker present

Get a specially drawn art sticker as a gift

"subject"
Customers who spend 3,000 yen or more (tax included) at HERALBONY physical stores or the official online store
《Gift Contents》
Artist Satoru Kobayashi's original art sticker "MERCI & ESPOIR"
*Limited quantity, will end when stock runs out.

"MERCI &amp; ESPOIR (Gratitude and Hope)"

To commemorate this award, all customers who spend 3,000 yen or more (tax included) will receive a sticker of original artwork "MERCI & ESPOIR (Gratitude and Hope)" by artist Satoru Kobayashi, who performed live painting on the stage at Cannes Lions.

This artwork was created by artist Satoru Kobayashi in the heat of the moment he took part in an official seminar in Cannes, France.

It expresses our gratitude (MERCI) to everyone who has come into contact with, watched over, and supported our brand, as well as our desire to continue to paint hope together (ESPOIR).

Lumbini Museum (Iwate Prefecture)

ARTIST Satoru Kobayashi

If you look closely, you can see that various numbers are connected together.
While attending a junior high school for the disabled, Kobayashi began to write all of his letters in his diary and essays in a unique arrangement.
At first, the teacher at school struggled to find a way to fix it, but soon came to see it as an attractive form of artistic expression.
This was a turning point, and his expression began to take flight as art that brought joy to many people.
His favorite musicians are Billy Joel, Queen, Yosui Inoue, Spitz, and The Boom. He also loves walking.

With heartfelt gratitude.

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Cannes Lions

About Cannes Lions

The Event

Founded in 1954, the Cannes Lions International Festival of Creativity is held annually in Cannes, France, and is the advertising and marketing industry's most prestigious international awards ceremony. Known as a gathering place for the world's leading brands and agencies, it reflects the latest trends in the industry. In 2024, the festival received 26,753 applications from around the world, with applications from brands increasing 6% year-on-year and from media owners increasing 31%. The festival is strengthening its presence as an international benchmark symbolizing the cutting edge of the times. (Source: Cannes Lions official website )

The Award

"Glass: The Lion for Change" is a category within the Cannes Lions Awards that specifically recognizes "creative works that go beyond the brand's purpose, transform culture through creative communication, bring about social change, and have a positive impact on the world." This year, Heralbony was selected to win the Gold Award from among 252 entries from around the world.