This means that art should not be confined to a special space, but should be open to everyday life, worn freely by people and lived alongside them.
Scarves are one of its iconic products, and HERALBONY will continue to propose the idea of a "wearable museum" to society in various ways.
In keeping with this theme, the pop-up will feature a lineup of products that are like individual works of art, including silk scarves, a symbol of this season, and other items that will add color to your autumn outfits.
Please enjoy this enriching encounter that adds a touch of art to your everyday life.
| New Man Takanawa | Special site
Silk scarf "Origami"
Starting in autumn 2025, we will fully launch the Art Scarf Collection as a new symbol of the brand.
Based on the concept of a "wearable museum," 32 different art scarves featuring artwork from 24 artists will be released sequentially from September.
The art scarf from the collection, which features Yaegashi Michiyo 's work "Origami," will be available for pre-sale at the HERALBONY pop-up store at New Man Takanawa, which opens on Friday, September 12th.
Also on the same day, HERALBONY LABORATORY GINZA will be selling store-exclusive scarves.
event
Special "framed" artwork will be distributed to all visitors, regardless of whether they purchase the artwork or not.
Feel free to take photos of the interior of the store, including the products, and by holding the frame over your favorite item, you can create your own one-of-a-kind "personal art experience."
Posting to social media is also welcome.
Please share your experience at the venue using the hashtag "#HeralbonyMuseum."
*Numbers are limited and will end when stock runs out.
Venue:
〒108-0074
New Man Takanawa North 3F "+Base 2" 2-21-1 Takanawa, Minato-ku, Tokyo
Business hours: 11:00-20:00
Art by Heralbony contract artists will be projected onto a large transparent signage installed on the 3rd floor of New Man Takanawa North, “+Base 2.”
The enlarged display of art, which is possible only with digital technology, will allow you to encounter the artist's expression from a different perspective than ever before.
Featured artists (some of them listed)
marina (Tokyo) "colorful brush1-mm2025"
Kohei Sato (Ibaraki Prefecture Natural Life Club) "Ghost"
Taisuke Kinugasa (Kyoto Prefecture) "Feelings"
Nakagawa Momoko (Yamanami Studio, Shiga Prefecture) "Title Unknown"
Ryo Nakao (Yamanami Studio, Shiga Prefecture) "Title Unknown"
Toshio Okamoto (Yamanami Studio, Shiga Prefecture) "Title Unknown"
Date and time: September 12th (Friday) to 23rd (Tuesday, national holiday), 2025
*Screening times after September 24th are yet to be determined Venue:
〒108-0074
New Man Takanawa North 3F "+Base 2" 2-21-1 Takanawa, Minato-ku, Tokyo
Business hours: 11:00-20:00
To celebrate the opening, a limited-time spatial experience will be offered at Tsukishiro no Iori on the 28th floor of Luftbaum.
This space was inspired by the venue, Tsukishiro no Iori, which has a turret built using old wood from an old Kyoto house by carpenters who have inherited traditional construction methods, and the space that spreads across the entire LUFTBAUM floor, filled with plants that reflect Japan's four seasons.The space expresses the culture of "in between" that is rooted in Japanese life, based on the concept of a "veranda."
The museum will feature art by five artists under contract with Heralbony, and the artwork will blend seamlessly into the space, providing an experience that naturally frees people from any distinctions between those with and without disabilities.
Date and time: Friday, September 12th to Thursday, December 25th, 2025
Location: 108-0074
2-21-1 Takanawa, Minato-ku, Tokyo
NEWoMan Takanawa LUFTBAUM 28F "Tsukishiro no Iori"
Business hours: 10:30-24:00
Co-hosted by: Lumine Co., Ltd. Cooperation: JR East Green Partners Co., Ltd.
access
address
〒108-0074
New Man Takanawa North 3F "+Base 2" 2-21-1 Takanawa, Minato-ku, Tokyo
- 1 minute walk from the ticket gate of JR Takanawa Gateway Station
- 3 minutes walk from A2 exit of Sengakuji Station on the Toei Asakusa Line and Keikyu Main Line
Opening times
11:00-20:00
*Business hours vary by shop.
