Wearing memories in the summer of Morioka
Sansa Dance and the stories of the people are captured in yukata
This is a snapshot project in which people with ties to the city of Morioka will appear wearing original yukatas designed by HERALBONY.
Someone to serve the soba noodles, someone to brew the coffee, someone to hammer the metal, someone to keep the food on the table...
The people who live in this town, who have supported their daily lives in their respective places and spent time together with the community, shared their "personal memories" and "family stories" that emerged as if lured by the sounds of the Sansa Odori dance.
My daughter's smile, my grandmother's flower hat, a word said as we passed by, and the parade that my husband and I looked up at.
Tradition lives on in each and every one of these aspects of life.
Clad in yukata, they all look dignified and beautiful as they speak of their feelings.
This project gently captures the story of the place called Morioka and the people who live there.
Rika Sato | Azumaya
A time spent with mother and daughter, eating soba noodles, enjoying Sansa dance, and connected by smiles.
Rika Sato has been working at Azumaya for 40 years. She has been with the restaurant since she was a teenager, and now as the manager, she greets customers with the same smile every day.
A daughter appears in a festival representing Tohoku
"My daughter has become obsessed with Sansa Odori and now dances in parades. In fact, she also works at the Azumaya family, working hard with me. She works hard at the store, interacting with customers, and in the summer she expresses herself through dancing outside. It makes me so happy to see my daughter like that. In both of her appearances, she is just like herself, and those moments are the happiest."
The smell of soba and smiles on festival days
"The number of tourists is increasing, but most of them are there to watch the festival, so the restaurant is actually quite quiet. We sometimes sneak out to go and watch the festival as well." The heat of the festival and the steam from soba noodles seem to collide in this typical Morioka summer routine.
A story of a family that spanned 40 years, a place called the Azumaya family, and the Sansa Odori dance. Sato's gentle smile subtly reflected the accumulation of her life experiences.
Yukari Nagasawa | Nagasawa COFFEE
Coffee, flower hats, and memories of my grandmother.
The back view of my grandmother wearing a flower hat
Festivals and everyday life.
A gaze at the city beyond the steam of coffee. Even in my usual cup of coffee, the memory of Hanagasa and a quiet heat were gently present.
Kei and Ayumi Yokoyama | RHINO
Summer arrives with the sound of Sansa Odori. The city of Morioka and daily life at RHINO.
"The first time I saw it, I cried."
Since I was in elementary school, I have been a fan of my local "Kurokawa Sansa"
Summer is a time when the sounds of the Sansa Odori dance intersect with the everyday life of RHINO in the streets of Morioka. From this store, the time of people casually choosing beautiful items unfolds quietly.
Suzuki Morihisa | Suzuki Morihisa Studio 16th Generation
"Sansa" and "metal casting" - quiet traditions and individuality that live on in the city of Morioka.
"Sansa, I like watching."
Heralbony yukata and everyday life in Morioka.
The quietness of the workshop and the bustle of the shopping street. Seeing Morihisa standing naturally in both places taught me that tradition is the accumulation of "continuity."
Credits
Creative Direction / Planning / Writing Rina Park (HERALBONY STAFF)
Project Management / Web Design Mei Komori (HERALBONY STAFF)
Styling TOM
Styling Assistant Haruka Maekawa (HERALBONY STAFF)
Photography Yui Sugawara
Yukata and tenugui
Collaboration items with Kyoya Dyeing Shop in Iwate Prefecture - A special yukata and tenugui towel have been created that combine tradition and unique art.
Masahiro Fukui
Masahiro Fukui /
Currently working at Art Space Karafuru (Tottori Prefecture)
His creative style is to paint with acrylic paint while looking at the motif. He has been painting flowers as a motif for many years, and in recent years he has focused on one flower, sometimes painting the same flower for months. Another appealing feature is his ability to compose his paintings by simplifying colors and shapes. His works, painted with a thick brush, are charming and transport the viewer to a gentle world.
On the other hand, works using the original "Fukui font," boldly expressed with a magic marker, exude a dignified atmosphere and confuse the viewer.
Marina
marina /
Individual (Tokyo)
Currently attending a special needs school in Tokyo. She loves sushi, games (Mario Kart), cooking, and drawing. While she creates various images using stickers, stamps, dripping, etc., her favorite is writing her own typography across the entire page of a notebook, perhaps in an ancient, space, or future language.
