"Thoughts accumulate. They can be changed." HERALBONY CLUB launches
Good evening, this is Marie from HERALBONY staff.
Today, HERALBONY's first membership program, "HERALBONY CLUB," has officially launched.
HERALBONY CLUB is a service where you can earn mileage through actions such as visiting our physical stores, participating in events, and posting on social media, in addition to shopping on our official store. The accumulated mileage can be exchanged for coupons to use for shopping or tickets to participate in events, and will also be available to support HERALBONY's contracted artists (coming soon).
This is a new form of membership that allows us to connect with all of you who support HERALBONY's activities, not only through purchases but also through various actions.
Background of HERALBONY CLUB OPENING
Up until now, HERALBONY has been supported by everyone who has been involved in our activities in various ways, not limited to purchasing products, but also by participating in events and sharing on social media. Each and every one of these actions has propelled HERALBONY forward.
To mark the first anniversary of our store's opening, we are launching "HERALBONY CLUB," our first membership program, which allows each of your actions to accumulate as "feelings" and offer you diverse experiences.
"HERALBONY CLUB" Opening Commemorative Campaign
To commemorate the opening, we are holding four campaigns.
① Initial BONY Boost CampaignIf you register for HERALBONY CLUB by 23:59 on Tuesday, March 31st, you will receive more BONY than usual for your first login and member information linkage actions.
② BONY Boost Campaign for X PostsFurthermore, if you open X from the HERALBONY CLUB page and post with the specified hashtag by 23:59 on Tuesday, March 31st, you will earn bonus BONY.
③ 100 HERALBONY Popular Products Given AwayUp to 100 people will be randomly selected from those who make the X post mentioned above to receive luxurious prizes. As a token of our gratitude, we have selected popular silk scarves and leather accessories that make great gifts.
*Products cannot be chosen.
On Saturday, April 11, 2026, we will hold a special dinner event at ISAI PARK.
HERALBONY members, including Representative Director Co-CEO Fuminori Matsuda, will express their gratitude to you directly through hospitality.
20 people will be invited free of charge by lottery. You can apply from within the HERALBONY CLUB app.
*Transportation and accommodation expenses will be borne by the customer.
Earn BONY with your purchases How to join and register
To join HERLABONY CLUB and start earning BONY with your purchases at the online store and physical stores, the following registrations are required:
・Online store member registration
・HERLABONY CLUB membership (you can register via our official LINE account)
・Link your "online store account" within the CLUB screen
HERALBONY stores in March are packed with events. Registration at the store may be crowded.
We would appreciate it if you could complete your registration before visiting the store.
If you have already registered as an online store member, please refer to this and register.
>For existing online store members | How to join the CLUB
If you have not registered as an online store member, please refer to this and register.
>For non-registered online store members | How to join the CLUB
Please take this opportunity to register and enjoy HERALBONY CLUB, where your future actions and "feelings" will accumulate.
