Today is World Autism Awareness Day: Tokyo goes "blue"
Good evening, I'm Marie, a HERALBONY staff member.
Today, April 2nd, is "World Autism Awareness Day." Tokyo will be painted with art and light in "blue," the symbolic color of World Autism Awareness Day.
We invite you to participate in the "Beyond Blue Project," which carries the message, "This blue is also someone's world."
>Special Website | Beyond Blue Project
>Click here for the online store
The "Blue" Art of Artists Shines Throughout Tokyo
The blue of the sky, the blue of the sea, the blue reflected in someone's eyes. Just as there are as many shades of "blue" as there are perspectives and artists, this world overflows with diverse sensibilities.
Tokyo is being dyed with art painted in "blue," the symbolic color of Autism Awareness Day. Because it is differences that will repaint the world.
"Blue" art by Heralbony's contracted artists is spreading throughout Azabudai Hills, Tokyo Metro, and various locations in Tokyo. Digital signage also began today.
Each work is unique, imbued with individual sensibilities. Follow them and discover someone else's worldview beyond differences.
Event period: Until April 12th
Main venue:
Azabudai Hills
(1-3-1 Azabudai, Minato-ku, Tokyo 106-0041)
OOH display locations:
Azabudai Hills Kamiyacho Station Square
Azabudai Hills Central Walk Board
Azabudai Hills Roppongi-itchome Station Underground Passageway Wall
Tokyo Metro in-station posters
Approximately 50 digital street vision screens in Tokyo owned by LIVE BOARD
During the Kamiyacho Station Square OOH display period (4/2~4/12), the nearby Azabudai Hills Gallery Cafe is giving away cards introducing the 10 "blue art" pieces on display to cafe patrons. *Card distribution will end once supplies run out.
>Special Website | Beyond Blue Project
Find "blue" in the city and post it on social media
Until 11:59 PM on Sunday, April 12th, open X from the HERALBONY CLUB member page and post either:
(1) A photo of the relevant outdoor advertisement
(2) A photo of HERALBONY LABORATORY GINZA (Ginza store)
with the specified hashtags (#この青も誰かの世界, #beyondblue_HERALBONY), and you will receive 30 BONY, HERALBONY CLUB's unique mileage.
*Maximum number of posts: 3 times for each of (1) and (2) during the period.
Join the "Beyond Blue Project" by spreading unique art.
X also features a present campaign
From Thursday, April 2nd to Sunday, April 12th, up to 100 people will be selected by lottery from those who follow the official Heralbony X account, "like," and "retweet" the target post. They will receive a non-saleable art postcard set (3 cards) selected from the 10 featured artworks, and a "Jellyfish" towel handkerchief.
*Winners will be notified by mail.
*Prizes are scheduled to be shipped around late April 2026.
Wear "blue" items and spread your message
Flared Skirt "Blue Window"
Kaoru Iga
Tulle Tops "Untitled"
Momoko Nakagawa
Satin Bowtie Blouse "Untitled (Blue)"
Midori Kudo
Broad Regular Collar Shirt "Untitled (Blue)"
Midori Kudo
Shirt Dress "Untitled"
Kahoru Sugimoto
Silk Scarf "Untitled"
Kahoru Sugimoto
Flap Card Case "Untitled (Blue)"
Midori Kudo
Regular Collar Shirt "blue brush-mm2025"
marina
Event also scheduled for April 12th
■Beyond Blue Project Art Cruise
The "Beyond Blue Project," launched by Heralbony this year. Under the message "This blue is also someone's world," you will explore "blue" artworks by 11 artists with disabilities for about 30 minutes, accompanied by a guided narration.
Date: 4.12 (Sun) 11:30-12:00 / 14:00-14:30
Meeting Point: Azabudai Hills Kamiyacho Station Square (Garden Plaza A B1F; directly connected to Kamiyacho Station Exit 5)
Participation Fee / Reservation: Free / No advance reservation required
Language: Japanese / Sign language interpretation available (all sessions)
■Beyond Blue Project Art Workshop
— Let's turn "Your Blue World" into a postcard
This workshop allows you to create postcard-sized artwork using various art materials, mainly blue, provided at the venue.
With Hirotaka Kobayashi, an artist featured in the Beyond Blue Project, as a guest, you will create art in the same space. Enjoy a time of gentle dialogue and communication as you explore perspectives and feelings through art.
Date: 4.12 (Sun) 11:00-15:00 (free entry/exit)
Location: Azabudai Hills Kamiyacho Station Square Special Space (Garden Plaza A B1F; directly connected to Kamiyacho Station Exit 5)
Estimated experience time: 15-30 minutes
Participation Fee / Reservation: Free / No advance reservation required
*You may have to wait during busy times.
＜Beyond Blue Project Partners＞
Sekisui House, Ltd.
Mizuho Financial Group, Inc.
Sumitomo Life Insurance Company
Azabudai Hills (Mori Building Co., Ltd.)
Tokyo Metro Co., Ltd.
LIVE BOARD Co., Ltd.
