Because the world they see is different,
unique lines are born.
Artists who radiate brilliance
paint freely, as they feel.
Unconventional, boundary-defying beauty.
Each piece will gently ignite
your sensibilities too.
In "Unframed Self," we feature eight individuals who are active in various fields, all driven by their unique sensibilities. In this three-part series, we delve into their "true selves" and the sources of their creativity, alongside how they style their scarves. Volume 3 features Anio Amenu, a model and artist who embraces her unique sensibilities; Ayuko Hamanaka, who runs the brand UHR, a brand that reflects the mood of the times while incorporating charming touches for adults; and Shinnosuke Kawada, a product planner known for his unique styling that incorporates core traditional items in a modern way.
Tayu Anio
Ayuko Hamanaka
Shinnosuke Kawada

Interview about your
“Unframed Self”

PEOPLE
06

Tayu Anio

Model / Artist

Born in 2000. Made her gravure debut after winning the "Survival Award" at the Miss iD contest. Since then, she has appeared in numerous gravure magazines and worked as a model for apparel brands. In 2023, she garnered significant attention for her nude photography in the photobook Gekkan Anio Tenyu, shot by photographer Ittetsu Matsuoka. Aiming for gravure as art that transcends being merely a subject of eroticism, she fearlessly embraces her unique sensibilities in fashion and makeup, such as letting her armpit hair grow out and coloring it, which has earned her many female fans. In 2024, she began her career as an artist, holding three solo exhibitions featuring drawings and canvas works. At her 2025 solo exhibition, she released her first art zine, Luminous, in a limited edition. Her latest digital photobook, Tayuta-yu, is now available.
What do you value when living life outside the box?
自分の気持ちに素直でいたいし、人と違うことを“間違い”だと思わないようにしています。

毎日好きな色を身につけることで、枠にとらわれず、私らしく生きることができるんです。例えば、過去に脇毛を生やしてピンクに染めたことがあるんですけど、私はグラビアアイドルなので、普通なら非難されたり驚かれると思っていました。

でも実際には、たくさんの人が「かわいい」と受け入れてくれて。そのままグラビアも続けさせてもらえて、あの時に“自分らしさ”を強く実感しました。
What kind of "expression" is drawing for you?

My mind is always buzzing, and the situations and people around me are constantly changing at a dizzying pace. But it's only when I'm painting that I can create a quiet and calm atmosphere. Being able to create that atmosphere with my own hands brings me peace of mind and a sense of security, and it's a source of healing for me.

My creativity springs from fragments of dreams, plants, vibrant colors naturally arising from the air, and the mysterious movements of animals. I've loved drawing and colors since before I can remember. In elementary school, I realized I particularly liked complementary colors and even wrote about it in the class newspaper.

What are your impressions of author Shira Minakami's scarf, "Title Unknown," and her artistic style?
私が選んだスカーフは、やわらかな黄緑とオレンジに、降り注いだり跳ねているようにも見える鮮やかな点が描かれていて、眺めているだけで楽しくなります。

詩楽さんは、その点を一本の棒で一つひとつ打っているのですが、その集中力はまるで宇宙のようで、その中に独特のリズムが流れているようにも感じられるんです。見ていると音まで聞こえてくるようで…。さらに、このスカーフは向きを変えるだけで印象がガラリと変わるので、その日の気分に合わせて、さまざまな楽しみ方ができると思いました。
PEOPLE
07

Ayuko Hamanaka

Brand Director
@ayukohamanaka / @uhruhruhr

A native of Kumamoto Prefecture, she joined a select shop as a new graduate after graduating from a university in Tokyo. After working as a salesperson, press, and director, she went independent and launched Uhr in the Spring/Summer 2018 season. In addition to a collection line that reflects the mood of the times while incorporating charming details for adults, she also offers Uhr Essentials, which curates items essential to her own style. In recent years, she has launched "Uhr Friendship Projects," a project that donates a portion of sales to organizations supporting women. Now a mother of two, she has also developed a kids' line for Uhr.
What changes have you experienced in your work style and lifestyle since starting your own brand?
ブランドを立ち上げたきっかけは、30代半ばに“消費するファッション”に少し疲れてしまい、自分と仕事との間にギャップを感じるようになったことでした。そこで会社を辞めて、気づけば自分のブランドを始めていたんです(笑)。

「やりたいことを自分の意思で選べばいい」と思えた瞬間、肩の荷が下りてすごく楽になりました。

今は毎日が楽しくて、正直、仕事のストレスはほとんどありません。自分たちに責任があるからこそ、辞めたいと思えば辞められる。その自由さがあるから、嫌になることもないんですよ。
Where do you get your manufacturing ideas and inspiration from?
Raising children is tough right now, and I don't have much time for input, so sometimes I think, "I'd like to go on a trip soon." But when I'm actually making things, I value my mood on the day and the comfort of the clothes.

Sometimes I let my imagination run wild after seeing the fabric, and it feels like I'm creating freely, not bound by trends. Instead of overthinking, I approach it with the feeling of "what do I want to add to my closet next?" That's why I often realize, after seeing the finished items or the photos I've taken, "Oh, this is how I'm feeling right now."
What kind of "expression" is fashion for you, Mr. Hamanaka?
For me, fashion is "the most accessible and natural thing to have around."

It's a part of my life, so I never get tired of it or move away from it. Even if I did get tired of it, I could just let it go and create something I genuinely like. That "generosity" is precisely what I find appealing about fashion.

My initial love for fashion stemmed from the joy I found in choosing clothes since childhood. As I entered my teens and trends started to circulate, I naturally became engrossed, rummaging through my mother's closet and being influenced by my fashion-loving brother.
PEOPLE
08

Shinnosuke Kawada

Product Planner @cityboi_shinn

Born in 1997. Responsible for product planning and production management at a men's shirt manufacturer. Known for his unique style of incorporating core traditional items with a modern twist, he daily posts his stylings on his Instagram, actively engaging with his followers.
Please tell me about today's styling points.

I chose a green and blue scarf because I thought it would make a great accent for a denim-on-denim outfit.

When I first picked up "untitled," a scarf by artist Thorsten Raab, I was amazed by its vibrant colors. And when I wore it, it blended seamlessly with any outfit more naturally than I had imagined. Today, I styled it with a cowboy knot, keeping an "Americana casual" theme in mind.

I often wear patterned stoles around my neck in the fall and winter, so scarves are a familiar item to me. I used to mostly pair them with suits, but lately, I've been enjoying styling elegant silk scarves with casual items like sweatshirts and raglan coats.

When did you awaken to your own sensibility?
Because my mother worked in apparel, she talked to me about clothes and color combinations from when I was in elementary school. In junior high, my seniors taught me about fashion, and from there I became completely absorbed in it.

At junior college in the U.S., I took classes on music culture and fashion, and learned deeply about R&B, soul, and jazz. I was particularly influenced by the sight of musicians from the blues era playing the guitar while sharply dressed in suits. Even now, the style of musicians like them is a major source of inspiration for me.
What kind of "expression" is fashion for you, Ms. Kawada?

I believe fashion is a tool for connecting people.

There are places and people you can only engage with when wearing a suit, and if you wear a jacket or suit, you can interact as equals whether it's a casual or dressy setting. That's the appeal of fashion.

However, I try to enjoy it across all genres without fixating on anything in particular. I don't just stick to dress styles; I freely incorporate casual and street wear, and I read women's magazines too. For me, styling enriches my life a little, and it's the most significant means of self-expression.

|Credit

Photography: Mai Kise

Interview: Chiho Hashimoto

Direction: Aya Satake

"Unframed Self" Vol.1

Volume 1 features Rena Takeshita, a popular model known for her fashion sense, and HARU, who is active in various fields as a fashion stylist and DJ.

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“Unframed Self” Vol.2

Vol. 2 features Maho Aikawa, who works as a model while also handling PR for an apparel brand; Tsugumi Watari, a stylist renowned for her elegant yet feminine styling; and mabanua, a multi-creator who continues to express herself with a unique sensibility.

Read More