March was a memorable month for HERALBONY.

"HERALBONY LABORATORY GINZA" opened in Ginza as a permanent store in Tokyo. It became a new hub, a laboratory where the invisible boundaries of common sense are dissolved by art, and where artistic expression, business, and society intersect.

On the opening day, so many customers came that there was a line even before opening hours, and all the staff were deeply moved by the sight and the smiles of the customers.
On March 29th, HERALBONY's first flagship store, "HERALBONY ISAI PARK," grand opened in Morioka, Iwate.

"ISAI PARK" is a park that visualizes the future HERALBONY aims for, a space where differences intermingle.
At the opening tape-cutting ceremony, artist Satoru Kobayashi also appeared. A tape-cutting ceremony was held with art-decorated tape, marking the beginning of a new story with many people.

The space, which combines a cafe, gallery, and store, is a place where art blends into daily life.
From here, we will foster a scene where people gather and relax in the heart of Morioka.
Both in Ginza and Morioka, professional photographers were invited to take portrait photos, a first-time initiative.

Gentle smiles, proud expressions, dignified countenances. Our customers, dressed in HERALBONY items, exuded confidence and showed us truly wonderful expressions.

The time we spent realizing anew, through our customers' appearances, the power of unique art and the happiness it brings when worn, became an encouragement for us to strive even harder to spread that happiness in the future.

May｜HERALBONY Art Prize 2025 Presented by Tokyo Tatemono｜Brillia

On May 31st, the exhibition of the international art award "HERALBONY Art Prize 2025 Presented by Tokyo Tatemono｜Brillia," organized by HERALBONY, opened. It was an opportunity for many visitors to immerse themselves in the charm of exceptional art.
A total of 22 artists from Japan and abroad, including Grand Prix artist Evelyn Postic, attended the awards ceremony held at the Palace Hotel.

Among them were artists and their families who told us they "took a plane for the first time" to attend the awards ceremony, and we were able to witness moments that quietly stirred our hearts.

To all who applied, and to all who visited the exhibition. We express our heartfelt gratitude once again.

June｜Gold Award at Cannes Lions

We received a Gold Lion for Glass: The Lion for Change at Cannes Lions, the world's premier creative festival.

Contract artist Satoru Kobayashi also stood on the Cannes stage and confidently performed live in front of a large audience. This award was only possible thanks to the artists, their families, welfare facility staff, and the many people who have supported HERALBONY to date.

September｜To Paris Fashion Week

©️ANREALAGE

To Paris Fashion Week in collaboration with ANREALAGE.
Art by 18 contracted artists adorned the runway under the theme of "Visualization of Life."
In the front row of the runway were two artists, Shu Toriyama and Momoko Nakagawa. They received a big round of applause from over 500 spectators, making it a historic scene.

>Behind the scenes of the Paris Fashion Week collaboration.note here

October｜New key visual released, and POPUP events held in various locations

Thebrand key visual, photographed by photographer Ittetsu Matsuoka, was released.

Actress Sena Nakajima and HERALBONY contract artist Ryo Nakao were featured as models. Through the two models wearing silk scarves, HERALBONY's philosophy of "wearing individuality" was captured not merely as "beautiful visuals" but as a gaze towards society, depicted and photographed anew.
With this key visual, pop-up events were held in Osaka, Nagoya, and Tokyo under the theme of "wearing art museum." It was a special time where many new encounters were made and we could meet customers who always support us.

>Read the full article

And on to 2026.

In 2026, HERALBONY will continue to take steps forward, together with our artists and all of you who support us.

Thank you very much for your continued patronage of HERALBONY this year.
We look forward to your continued support in 2026.

All HERALBONY staff